FSC Knowledge-sharing: Target Smarter, Scale Faster: Inside Aiven’s GTM Evolution

Welcome to FSC´s knowledge-sharing session, where we dive into Aiven’s go-to-market journey and uncover the practical strategies that helped refine their Ideal Customer Profile to drive scalable growth. The session will be hosted by Aiven´s VP & OEM Business Unit, Elena Zykova.

During the session, we’ll cover:

✅Defining and evolving your ICP as your business grows

🔁 Product-Led vs. Sales-Led Growth: When to choose which and why

🚀 Scaling your customer base from SMB to enterprise and mid-market

📈 Data-driven GTM iteration: Learning fast and refining earlyWhether you’re building your GTM from scratch or fine-tuning an existing strategy, this session will equip you with real-world perspectives on accelerating growth by aligning GTM and ICP efforts.

Please note that this event is for FSC member companies.