Cracking the German Market

Thinking about expanding your startup to Germany? What does it really take to succeed there and how can you avoid the common mistakes that cause companies to burn their wings?

​Join us for a morning session where we explore the realities of entering the German market, its unique characteristics, challenges and opportunities. 🇩🇪

​Richard Nordström, Founder and CEO of Hemby, will share how the company expanded to Germany three years ago and successfully built a thriving local subsidiary. Today Hemby’s German operation is growing sustainably and is already profitable in one of Europe’s most competitive markets.

​Richard will discuss:
• Why Hemby chose Germany as a target market
• Key differences and special characteristics of the German business environment
• Lessons learned and challenges during the expansion process
• How to approach expansion in a way that avoids costly mistakes and helps build a sustainable business from the start